Menu
Marketing

Marketing

Specialization in Marketing gives the student the breadth of exposure to and depth of immersion in Marketing needed to understand how for-profit and non-profit organizations need to operate successfully and be productive and efficient in a market-oriented economy.

The course-work offered at both the undergraduate and graduate levels:

  • are constantly updated to be current with where the best in the field of marketing is at any given point in time,
  • cover the broad scope of the field of marketing, including its major sub-specialties, and,
  • go into considerable depth in each of these sub-specialties so as to thoroughly prepare our students to operate successfully in the field of marketing once they graduate from our programs.
Courses
Marketing Research
Consumer Behavior
Marketing Communications
Computer Applications in Mktg
Mktg Planning & Strategy

Click here to download the full major scheme