Howard University Faculty


Johnny Graham


Johnny Graham, Ph.D.

Assistant Professor


Dr. Johnny L. Graham is an Assistant Professor of Marketing in the Howard University School of Business. He earned his PhD in Marketing at Temple University and previously worked as a marketing consultant. Johnny has earned an undergraduate degree from the University of Maryland College Park in Finance and MBA from the University of Maryland-College Park in Marketing and Strategy. His primary research interests are in the areas of brand co-creation, brand identity, place branding, and consumption community brand use. His teaching interests are Marketing Analytics and Brand Management. He is a member of the KPMG PhD Project and the American Marketing Association.    

Areas of expertise

  • Brand Co-Creation
  • Brand Identity
  • Consumption Communities
  • Place Branding


  • Ph.D., Marketing, Temple University, Philadelphia, PA, 2016
  • M.B.A., Marketing & Strategy, University of Maryland, College Park, 2012
  • B.S., Finance, University of Maryland, College Park, 2009

Courses Taught

  • Principles of Marketing
  • Marketing Analytics
  • Special Topics in Marketing